Syndication04 Dec 2007 - 01:54:13 pm
Assessing the quality of a website
As for any business, the main purpose of e-business is to make a profit. One of the first step a company should achieve when it decide to sell a product or a service on line is to build its website in the most effective way as possible in order to turn browsers into buyers. In order to achieve this objective a web site should satisfy the following characteristics:
During the course, one of our assignment was to analyze the effectiveness of a particular corporate web site according to the above criteria and compare it with other. We came to the conclusion that the most important thing for a web site is to be clear and make the life easier for the user that is there to find a solution for a “problem” (see purchasing decision process”). The costumer should be able to find what he wants with few clicks. We also noticed that web site of better quality are the one who express their values through the web pages. For instance, Aston martin web site, with its careful choice of colours and the structure, well identify the image of elegance and professionalism that the company aim to communicate.
- Accessibility
- Navigation
- Consistency
- Performance
- Appearance
- Quality Assurance
- Interactivity
- Security
- Scalability
During the course, one of our assignment was to analyze the effectiveness of a particular corporate web site according to the above criteria and compare it with other. We came to the conclusion that the most important thing for a web site is to be clear and make the life easier for the user that is there to find a solution for a “problem” (see purchasing decision process”). The costumer should be able to find what he wants with few clicks. We also noticed that web site of better quality are the one who express their values through the web pages. For instance, Aston martin web site, with its careful choice of colours and the structure, well identify the image of elegance and professionalism that the company aim to communicate.
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